Websites & Local Visibility: How a Simple Site + Google Business Profile Builds Credibility
Starting your business's online presence doesn't have to be complicated or expensive. In fact, a simple, professional-looking website combined with a Google Business Profile can dramatically boost your local visibility and credibility—even if you're brand-new to the digital world.
Here's how you can quickly establish your business online, making sure customers find and trust you:
Step 1: Choose a Simple Website Builder
You don't need coding skills or a big budget to create an effective website. Tools like Wix, Squarespace, or Weebly provide ready-to-use templates that let you set up a beautiful website in just a few hours. It’s usually fairly inexpensive, and all you do is pick a design, add your business details, and hit "publish."
Why You'll Love These Tools:
Easy to use, even if you're not tech-savvy
Professional templates that instantly boost credibility
Built-in features for SEO and analytics
Inexpensive hosting options and introductory pricing
Step 2: Set Up Your Google Business Profile (It's Free!)
Ever searched for a business and seen a helpful box with hours, reviews, and contact details pop up? That’s a Google Business Profile, and your business needs one! It’s completely free and helps potential customers find you quickly in local search results.
Here's how a Google Business Profile helps:
Shows up in Google Maps searches
Displays important info like hours, services, and customer reviews
Lets you post updates, special offers, and respond to customer feedback
Step 3: Consistently Post Updates
Regularly updating your Google Business Profile shows customers (and Google!) that you're active and engaged. Posting once a week with photos, promotions, or news makes your business stand out and boosts your rankings in local searches.
Quick Tips for Maximizing Your Google Profile:
Add clear, inviting photos of your business or products
Always keep your hours updated, especially around holidays - this is especially true for local businesses like here in Utah, who have unique holidays
Encourage happy customers to leave reviews
Your Simple Action Plan:
Create your easy-to-manage website with Wix, Squarespace, or Weebly.
Claim and optimize your Google Business Profile.
Post regularly to keep customers informed and engaged.
At Firm Foundations Ops Consulting, we specialize in making digital marketing simple and stress-free. Need a hand setting things up? Book a time to chat with a free consultation - we’re excited to help you build your online presence and start seeing results!
