Websites & Local Visibility: How a Simple Site + Google Business Profile Builds Credibility

Starting your business's online presence doesn't have to be complicated or expensive. In fact, a simple, professional-looking website combined with a Google Business Profile can dramatically boost your local visibility and credibility—even if you're brand-new to the digital world.

Here's how you can quickly establish your business online, making sure customers find and trust you:

Step 1: Choose a Simple Website Builder

You don't need coding skills or a big budget to create an effective website. Tools like Wix, Squarespace, or Weebly provide ready-to-use templates that let you set up a beautiful website in just a few hours. It’s usually fairly inexpensive, and all you do is pick a design, add your business details, and hit "publish."

Why You'll Love These Tools:

• Easy to use, even if you're not tech-savvy

• Professional templates that instantly boost credibility

• Built-in features for SEO and analytics

• Inexpensive hosting options and introductory pricing

Step 2: Set Up Your Google Business Profile (It's Free!)

Ever searched for a business and seen a helpful box with hours, reviews, and contact details pop up? That’s a Google Business Profile, and your business needs one! It’s completely free and helps potential customers find you quickly in local search results.

Here's how a Google Business Profile helps:

• Shows up in Google Maps searches

• Displays important info like hours, services, and customer reviews

• Lets you post updates, special offers, and respond to customer feedback

Step 3: Consistently Post Updates

Regularly updating your Google Business Profile shows customers (and Google!) that you're active and engaged. Posting once a week with photos, promotions, or news makes your business stand out and boosts your rankings in local searches.

Quick Tips for Maximizing Your Google Profile:

• Add clear, inviting photos of your business or products

• Always keep your hours updated, especially around holidays - this is especially true for local businesses like here in Utah, who have unique holidays

• Encourage happy customers to leave reviews

Your Simple Action Plan:

• Create your easy-to-manage website with Wix, Squarespace, or Weebly.

• Claim and optimize your Google Business Profile.

• Post regularly to keep customers informed and engaged.

At Firm Foundations Ops Consulting, we specialize in making digital marketing simple and stress-free. Need a hand setting things up? Book a time to chat with a free consultation - we’re excited to help you build your online presence and start seeing results!